Privacy Policy
Last updated: 1st March 2026
1. Introduction
Black Friday UK is operated by Love Savings Group Limited ("we", "us", "our"), a company registered in England and Wales (Company No: 11734108, ICO Registration: ZB009256).
We are committed to protecting your privacy and handling your personal data responsibly. This privacy policy explains how we collect, use, and protect your information when you visit our website.
2. Data Controller
Love Savings Group Limited is the data controller for the personal data collected through this website, as defined by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
3. Information We Collect
Automatically Collected Information
When you visit our website, we may automatically collect:
- Technical data: IP address, browser type and version, operating system, device type
- Usage data: pages visited, time spent on pages, referring website, clickstream data
- Cookie data: information collected through cookies and similar technologies (see Section 7)
Information You Provide
We do not currently require you to create an account or provide personal information to use the core features of our website.
4. How We Use Your Information
We use the information we collect to:
- Provide and maintain our website and services
- Analyse website usage and improve our content and user experience
- Detect and prevent fraud or technical issues
- Comply with legal obligations
5. Legal Basis for Processing
Under the UK GDPR, we process your personal data on the following legal bases:
- Legitimate interests: To operate and improve our website, analyse usage patterns, and ensure security
- Consent: For non-essential cookies and analytics tracking, where required
- Legal obligation: To comply with applicable laws and regulations
6. Affiliate Links and Third Parties
Our website contains affiliate links to third-party retailer websites. When you click on these links:
- You will be redirected to the retailer's website, which has its own privacy policy
- The retailer and/or affiliate network may place cookies on your device to track the referral
- We may receive commission data from affiliate networks (this does not include your personal details)
We are not responsible for the privacy practices of third-party websites. We encourage you to read their privacy policies before providing any personal information.
7. Cookies
We use cookies and similar technologies on our website. These include:
- Essential cookies: Required for the website to function properly
- Analytics cookies: Help us understand how visitors use our website (e.g., Google Analytics)
- Affiliate cookies: Placed by affiliate networks when you click on deals to track referrals
You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.
Google Analytics
We use Google Analytics to collect anonymised data about website usage. Google Analytics uses cookies to collect information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
8. Data Sharing
We may share your data with:
- Analytics providers: Such as Google, to help us analyse website usage
- Affiliate networks: To facilitate the tracking of referrals (limited to click and transaction data)
- Hosting and infrastructure providers: Who help us run our website
- Law enforcement: If required by law or to protect our legal rights
We do not sell your personal data to third parties.
9. Data Retention
We retain automatically collected data for a period of up to 26 months, after which it is anonymised or deleted. Cookie data is retained for the duration specified in the cookie's expiry period.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted connections (HTTPS), secure hosting infrastructure, and regular security reviews.
11. Your Rights
Under the UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate personal data
- Erase your personal data (right to be forgotten)
- Restrict the processing of your personal data
- Object to the processing of your personal data
- Data portability: Receive your personal data in a structured, machine-readable format
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us using the details below.
12. International Transfers
Some of our service providers may be located outside the United Kingdom. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with the UK GDPR.
13. Children's Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us so we can delete it promptly.
14. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
15. Complaints
If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113
16. Contact Us
If you have any questions about this privacy policy or wish to exercise your data rights, please contact us at:
Love Savings Group Limited
Company No: 11734108
ICO Registration: ZB009256